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Free hook checker

Roast my hook: will viewers keep watching?

Paste the first sentence of your Reel, TikTok or Short. Our AI roasts it without mercy — but never you: a score out of 10, six sub-scores, what makes people swipe and 3 more aggressive alternatives you can record today.

One free roast per account. You see the result on screen and get the link by e-mail.

What a roast looks like

An example hook and its score.

What you get

A brutal, honest roast

Exactly what makes viewers swipe in the first second — about your words, never about you.

A score out of 10

Plus six sub-scores: scroll stop, curiosity, clarity, specificity, relevance and speed.

3 stronger alternatives

More aggressive hooks for the same topic, each with the psychology behind it and the first shot to film.

How the hook checker works

Create a free account

Sign up with your e-mail. It takes a minute and also unlocks the free demo.

Paste your hook

Add the topic and the platform.

Get roasted

In about a minute: your score, the critique and 3 alternatives on screen, and the link by e-mail.

Frequently asked questions

What is a hook in a video?

It is the first sentence and the first shot of your video — the first one to three seconds. If it does not give people a reason to stay, they swipe before your message starts.

How is the hook scored?

Our AI rates six things from 0 to 10: scroll stop, curiosity, clarity, specificity, relevance for the audience and speed. The overall score is the chance that a cold viewer keeps watching.

Is the roast really brutal?

It is honest about the words and the structure of your hook, never about you. No insults and no bad language — just the feedback a top video editor would give.

Is the hook checker free?

Yes. It costs nothing and needs no card. You only create a free Wisppilot account, which also gives you the free demo.

Strong hooks, every day, without the effort

Wisppilot creates short branded videos for your brand with hooks that stop the scroll, writes the captions and publishes them after your approval — a content autopilot. Try it in the free demo.