Social ads budget calculator for Instagram, TikTok and Facebook
Enter your sector, revenue and how many new customers you want. Our AI calculates a monthly and daily ad budget, splits it across the right platforms, estimates your cost per lead and per customer, and tells you how many ad videos to prepare.
One free calculation per account. Figures are estimates in your own currency.
Example of a platform split
An example for a local beauty salon. Your split is calculated from your own revenue, goal and market.
- Monthly and daily budget per platform
- Cost per lead and per customer (estimates)
- How many ad videos to prepare each month
Create your free account to calculate your budget
The calculator is free. A Wisppilot account keeps your result saved and also gives you the free demo.
Tell us about your business and your goal
Rough numbers are fine. They stay private and are only used for your calculation.
You already used your free calculation
Each account gets one ad budget calculation. Your result is saved here:
Open my resultYour ad budget is being calculated…
This usually takes about a minute. You can keep this page open — we also e-mail you the link.
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What your ad budget calculation includes
Monthly and daily budget
A realistic range in your own currency, checked against your revenue, and what it means per day.
Split per platform
Instagram and Facebook, TikTok, YouTube, LinkedIn or search — the two to four that fit you, with their share and role.
Cost per lead and per customer
Estimated ranges for your market, so you know what a good result looks like before you spend.
Creatives and a test plan
How many ad videos and visuals to prepare each month, three creative tests and a test → optimise → scale plan.
How the ad budget calculator works
Create a free account
Sign up with your work e-mail. It takes a minute and also unlocks the free demo.
Enter your numbers
Sector, country, currency, rough monthly revenue and how many new customers you want.
Get your budget split
In about a minute: budget per platform per month and per day, cost estimates and a test plan.
Frequently asked questions
How much should I spend on social media ads?
Start from your goal: how many new customers you want and what one customer typically costs in your sector and country. Many small businesses spend a small single-digit share of revenue on ads, more during a launch. The calculator does this maths for you and keeps it within what you can afford.
Is the ad budget calculator free?
Yes. It costs nothing and needs no card. You only create a free Wisppilot account, which also gives you the free demo.
How is the daily budget calculated?
The monthly budget for each platform is divided by 30. Most ad platforms let you set exactly this daily budget per campaign, so you can copy the numbers directly.
How many ad creatives do I need?
Social ads wear out fast: people stop reacting after seeing the same video a few times. Small budgets usually need three to five fresh short videos or visuals a month, larger budgets more. Your result shows the number per platform.
Are the figures guaranteed?
No. They are estimates based on your answers and typical costs in your market. The three-month test plan helps you replace them with your own real numbers quickly and safely.
Need fresh ad videos every month?
Wisppilot creates short branded videos and visual posts for your ads and your feed, writes the captions and publishes after your approval. Try it in the free demo.